Free tool
How much revenue
leaks out of
your missed leads?
Enter your monthly calls, forms and texts, how many go unanswered, how fast you reply and what a job is worth. The leak shows as you type, with the three fixes that close it, biggest first.
- Free, no sign-up. The headline result is always open.
- Your numbers stay yours. Nothing is converted or guessed behind the scenes.
- Last updated October 11, 2026.
Leaking out each year
$116,000
in jobs lost to leads nobody answered, or answered too late. Likely scenario.
Conservative $86,700 · Aggressive $144,000
About $9,650 a month, from 18.9 lost leads a month.
Where it comes from
- Phone calls14.1 lost leads a month$86,200 a year
- Website forms2.9 lost leads a month$17,700 a year
- Texts and messages1.9 lost leads a month$11,600 a year
For scale, the leads you win today are worth about $543,000 a year.
What to fix first
Three fixes, biggest payoff first
Each one maps to something we build. The amounts are the likely-scenario leak each fix addresses; together they add up to the figure above.
Answer every call
$55,000 a year
48% of the leak
Call routing to whoever is free, a missed-call text-back within a minute, and a CRM where every ring becomes a record someone owns.
Reply in minutes, not hours
$48,300 a year
42% of the leak
An instant reply to every form, text and message, routing to the right person, and follow-up that happens on its own when nobody has replied.
A website that captures and books
$12,200 a year
11% of the leak
Forms that notify the right person and land in the CRM, click-to-call on every page, and online booking so a lead can commit without waiting for you.
Thanks. Your full report is below.
Full report
Your full report
The same numbers, laid out for a meeting: every scenario by channel, the running total through the year, and the assumptions, so anyone can check the working.
Annual leak by channel and scenario
| Channel | Conservative | Likely | Aggressive |
|---|---|---|---|
| Phone calls | $64,700 | $86,200 | $108,000 |
| Website forms | $13,300 | $17,700 | $22,200 |
| Texts and messages | $8,700 | $11,600 | $14,500 |
| All channels | $86,700 | $116,000 | $144,000 |
Lost leads a month by channel
| Channel | Missed | Lost to slow replies | Total lost |
|---|---|---|---|
| Phone calls | 9 | 5.1 | 14.1 |
| Website forms | 1 | 1.9 | 2.9 |
| Texts and messages | 1 | 0.9 | 1.9 |
| All channels | 11 | 7.9 | 18.9 |
Running total, likely scenario
- Month 1$9,650
- Month 2$19,300
- Month 3$28,900
- Month 4$38,500
- Month 5$48,200
- Month 6$57,800
- Month 7$67,400
- Month 8$77,100
- Month 9$86,700
- Month 10$96,300
- Month 11$106,000
- Month 12$116,000
Assumptions used
- Reply time within 30 minutes; lost to slow replies 10% of answered leads.
- Missed: calls 15%, forms 5%, texts 10%.
- Close rate 35%; average first job $1,400; repeat value 1.3×, so one won lead is worth $1,820.
- How well a lost lead would have converted (conservative / likely / aggressive): 60% / 80% / 100% of the close rate.
- No seasonality: every month is treated the same. Figures are rounded.
What it does
What it tells you
Every business that takes inquiries loses some of them before anyone speaks to the customer: the call that rang out at 4:50, the quote form that sat over the weekend, the text that got a reply on Tuesday. Each one had a chance of becoming a job. This calculator puts a yearly figure on that chance, so you can see whether it is a rounding error or the biggest line on your P&L.
You get three things: the annual leak (with a conservative and an aggressive version around it), where it comes from by channel, and the three fixes that close it ranked by how much each one is worth. The headline is never gated. An email unlocks the full report: every scenario by channel, the running total through the year and the assumptions, ready to print.
Who it is for
Who it is for
Anyone whose leads arrive as phone calls, website forms and messages: trades and home services first, where a missed call is the everyday leak, and just as much clinics, agencies, showrooms, B2B services and anyone with a quote request on their site. It works for a one-van business and for a company with a front desk; the numbers scale, the logic doesn’t change.
It is not for businesses whose sales come only from a cart or from repeat orders with no inquiry step. If no lead ever waits for a reply, there is nothing to leak.
Method
How it works
For each channel (calls, forms, texts), per month:
| Step | Calculation |
|---|---|
| Missed | leads × the share nobody answered |
| Answered | leads − missed |
| Lost to slow replies | answered × the slider |
| Lost leads | missed + lost to slow replies |
| Value of a won lead | average first job × repeat value |
| Monthly leak | lost leads × close rate × recovery × value of a won lead |
| Annual leak | 12 × the sum of every channel |
Recovery is the only thing a scenario changes: how well a lost lead would have converted if it had been handled properly. Conservative uses 60% of your close rate, likely 80%, aggressive 100%. The headline is the likely figure.
The three fixes split the likely leak exactly: missed calls go to “Answer every call”, slow replies on every channel go to “Reply in minutes”, and missed forms and texts go to “A website that captures and books”. Add them up and you get the headline.
Assumptions
The assumptions
Everything the tool assumes is on this page, and most of it is a control you can move.
- Lost to slow replies. The slider starts from your reply time: within 5 minutes0%, within 30 minutes10%, within 2 hours20%, same day35% and next day or later50%. These are our starting points, not a published statistic: a reply within five minutes costs nothing, a reply the next day costs half of the leads that waited. Drag the slider to what you see in your business.
- Recovery. A lead left waiting converts a little worse than one answered first time: 60%, 80% and 100% of your close rate for the three scenarios. Our assumption.
- Repeat value. You set it. 1× counts the first job only; 2× says a new customer is worth two first jobs over time.
- No seasonality. Every month is treated the same. If your leads are seasonal, enter an average month.
- No industry averages. The industry you pick changes nothing in the arithmetic; it is there so we can see who uses the tool and improve the examples.
- Rounding. Figures are rounded so the headline doesn’t pretend to be exact.
Worked example
A worked example
The numbers the calculator opens with: a two-crew trades business taking 60 calls, 20 forms and 10 texts a month. It misses 15% of calls, 5% of forms and 10% of texts, replies within 30 minutes (so the slider starts at 10%), closes 35% of the leads it speaks to, and a first job is $1,400 with a repeat value of 1.3×, so a won lead is worth $1,820.
- Calls: 9 missed and 5.1 lost to slow replies, 14.1 lost leads a month.
- Forms: 1 missed and 1.9 lost to slow replies, 2.9 a month.
- Texts: 1 missed and 0.9 lost to slow replies, 1.9 a month.
That is 18.9 lost leads a month. At a 35% close rate, 80% recovery and $1,820 a won lead, the likely leak is $9,650 a month, $116,000 a year, between $86,700 (conservative) and $144,000 (aggressive). For scale, the leads this business wins today are worth about $543,000 a year.
The biggest fix is answering every call, worth $55,000 a year on its own (48% of the leak). Change any number above and the whole chain recalculates.
Questions
Questions people ask
Is the result exact?
No. It is an estimate built from the numbers you enter and the assumptions stated on this page: how much slow replies cost you, and how well a lost lead would have converted. The three scenarios show how much those assumptions move the answer. Use it to decide what to look at first, not as a forecast.
Where do the slow-reply percentages come from?
They are our starting points, chosen so that a reply within five minutes costs nothing and a reply the next day costs half of the leads that waited. They are not a published statistic. The slider is there so you can set what you actually see in your business.
Why three scenarios?
A lead that was left waiting does not always convert as well as one answered first time. Conservative assumes it would have closed at 60% of your normal rate, likely at 80%, aggressive at 100%. The headline uses likely.
What counts as a missed lead?
A new inquiry that never got an answer from a person: a call that rang out or hit voicemail and was never returned, a form that sat in an inbox, a message nobody replied to. Spam and existing customers calling about a job in progress do not count.
Do you store what I enter?
The numbers and the result are stored without any name or contact details, so we can see how the tool is used and improve it. If you ask for the full report, your email is stored with the time, the page and the consent you gave, and nothing else. See the privacy policy.
Does the currency toggle convert my numbers?
No. It only changes the labels and the number format. Enter your figures in the currency you do business in; nothing is converted behind the scenes.
What does fixing this usually involve?
Most of the leak comes from calls nobody answered and replies that took hours, so the first fixes are call routing, a missed-call text-back, instant replies to forms and messages, and a CRM that gives every lead an owner. Those are the systems we build; a free diagnostic will tell you which one pays first for you.
Next step
Close the leak.
A free diagnostic looks at how your leads come in today and what it would take to answer every one in minutes. We’ll tell you which fix pays first, and whether it needs us at all.
We reply within one business day.