How much does a small business website cost in 2026?

Price ranges by who builds it

The guides written for 2026 don’t agree on one number, because “a website” covers everything from a five-page site for a local business to an online store. One guide, updated for 2026, breaks it down by who does the work:

Who builds it	Cost	What that covers
You, on Wix or Squarespace	$200 to $800 to start, then $220 to $700 a year	The builder’s plan, a template and a domain. You do the work.
A freelancer	$2,000 to $7,600	The design and build. Hosting, the domain, the theme and plugins are extra.
An agency	$5,000 to $15,000	A complete site: strategy, design, development and the words.

A second guide, updated in September 2026, puts a small business site at $500 to $3,000 and an agency build at $3,000 to over $10,000. Ranges this wide are normal: they’re averages across very different sites.

What moves the number

• How many pages. A page for each service you offer and each area you serve is what brings in search traffic, and every one of them has to be written.
• Who writes the words. Writing them yourself costs less. Having the builder write them costs more, and it’s usually worth it.
• Selling online. Products, payments, shipping and sales tax all need setting up, so a store is a bigger job than a site that only brings in inquiries.
• What it connects to. A quote form that goes straight into your CRM, or orders that flow into QuickBooks, take more setup than a form that sends an email.

The costs people forget

• Hosting and updates. Someone has to keep the site online, secure and up to date, every month it’s live.
• The domain name. A .com usually costs $12 to $25 a year.
• Apps and plugins. Booking tools, review widgets and store add-ons often charge monthly.
• Shopify itself. A Shopify store pays Shopify’s monthly plan on top of what the builder charges.
• Sales tax. Whether web design is taxed depends on the state. Check whether a quote includes tax before you compare two of them.

What our websites cost

We publish our website prices, so you can compare. We’re based in Ontario, Canada, on Eastern time, and we work with US businesses remotely. All prices are in USD, before any sales tax:

Package	Build	Monthly
Launch	$3,500	$149
Lead Engine	$6,500	$249
Growth (Shopify, several locations, integrations)	from $12,000	$399

The monthly care plan covers hosting, backups, monitoring, security updates, content edits and support. Plans have a 12-month minimum, then run month to month. Launch and Lead Engine go live within 30 days of content approval, or your first three months of care are free. The full list of what each package includes is on the pricing page.

How to compare quotes

Ask every builder the same questions:

1. How many pages, and who writes them?
2. What’s included each month, and what does it cost after the first year?
3. Does the site come with a page for each service and area you serve?
4. Where do inquiries go when someone fills in the form?
5. Does the price include sales tax?

If you’d like a straight answer for your own business, the free diagnostic is where we start.

Sources

Checked on October 29, 2026. Prices are each source’s own estimates.

• WebsiteSetup, “Small Business Website Costs (What to Expect in 2026)” (updated November 22, 2025): websitesetup.org
• business.com, “How Much Does It Cost to Build a Website?” (updated September 14, 2026): business.com